A Seat Reserved, A Story Told
This is one of the few images on the site that was originally created on assignment—but it received so many positive reactions that I felt it deserved a place in my fine art collection.
I shot it for 44 Farms, a legendary cattle ranch in Cameron, Texas, to promote one of their upcoming sales. The concept behind the ad was simple and brilliant: “We’re Saving A Place For You,” which is why that one empty seat speaks volumes. A quiet invitation, a subtle narrative. And unintentionally? A fantastic homage to the cowboy hat.
I brought my full lighting kit to the ranch, knowing we’d be staging the shot inside their sale barn. I had a vision of what the space needed—and how I’d shape the light. My largest softbox went on a boom arm, angled high above the bleachers from a raised platform behind them. That one source of overhead light wrapped beautifully over the shoulders and brims, while the light bouncing off the warm bleacher seats gave me just enough soft fill beneath the hats.
It’s always satisfying when a plan comes together. This was a fun, well-executed shoot, and the image speaks for itself. A bit of ranch life, a hint of storytelling, and a strong graphic composition.
Available in a Limited Edition of 7, with 2 Artist Proofs.
